Technical proposal · Part two: event management plan · Gala Night and Sessions Day
Expotech 2027
Back, Smarter
Presented to the Palestinian Information Technology Association of Companies (PITA) by ABA Agency
- 01Concept and identityThe slogan, the ZUKA character and the new visual identity
- 02Guest journeyInvitations, registration, the lobby layout, the five booths, the interactive screen and the two robots
- 03Gala NightThe full façade, the six side screens, ZUKA's bird flying through the hall, the opening and the dinner
- 04Sessions DayThe same hall in cabaret layout, four sessions and the “Ask ZUKA” session
- 05After the event and operationsSponsor reports, operations, add-ons and why ABA
Concept and identity
The slogan, the ZUKA character and the new visual identity
Concept
Back, Smarter
Expotech returns after its 2022 edition. In the comeback edition, AI and screens are not decoration on the walls; they guide every guest from the invitation to the last session.
ZUKA
One of the Arabic names for the sun, and it contains the word for “intelligence”: the edition's character, a live AI that talks with the hall.
Every pixel a stitch
Palestinian cross-stitch embroidery was a pixel grid long before screens were invented; the edition's identity is woven from it.
One night and one day, connected
From the Gala Night welcome to the last session: one identity, connected screens and one operational record for every guest.
01 · Concept and identity
The event at a glance
Gala Night
5:00–7:00 pm, dinner included
Speeches, films and welcomes, no sessions · 400 invited guests
Sessions Day
The following day
Four sessions, “Ask ZUKA” and the exhibition · open pre-registration
Date
January 2027
Both days to be set with PITA
Venue
Millennium Hotel, Ramallah
The 650 m² Yabus Hall for the gala, then the sessions
Lobby
Registration and five sponsor screens
plus the interactive screen and the two robots
The two small halls
VIP guests and speakers
Bab al-Sahira and Bab al-Maghariba
01 · Concept and identity
Meet ZUKA
ZUKA is the edition's character: a real AI developed by ABA Technology. She greets guests by name at registration, talks live with the MC and the audience at the opening, and has her own session where the audience asks and she answers in her own voice on the screens.
A digital Palestine sunbird, made of light and stitches
- Name
- One of the Arabic names for the sun, carrying the word for “intelligence”.
- Role
- A live AI: she greets every guest by name, talks with the MC and the audience at the Gala opening, and hosts “Ask ZUKA” on the Sessions Day.
- Why a bird?
- The sunbird is Palestine's national bird. It moves lightly between screens and needs no talking human face.
- Where does she appear?
- The welcome screen and the interactive screen, the live dialogue at the Gala opening, the “Ask ZUKA” session, confirmation messages and wayfinding screens.
This drawing is an initial direction in the stitch style; ZUKA becomes a full 3D character once the concept is approved.
01 · Concept and identity
ZUKA: one name, three directions for the look
Character name
ذُكاءZUKA
One of the Arabic names for the sun, carrying the meaning of intelligence: the Palestine sunbird comes back, smarter.
The opening film is ready in the sunbird direction: a countdown, the reveal and ZUKA's speech. Watch it in the Gala Night section.
Recommended direction
A. The digital sunbird
A purely Palestinian identity and natural flight between screens, with no need for lip-sync.
Second direction
B. A being of embroidery light
An abstract form of glowing stitches that changes in every scene: a logo, a map or a guest's name.
Third direction
C. The robot's digital twin
An animated version of ABA's four-legged robot: it welcomes guests on the screens, and they meet it for real in the lobby.
01 · Concept and identity
A new identity for the comeback edition
The idea: a “digital sunrise”. ZUKA's sun is woven stitch by stitch on the screens, so every pixel becomes an embroidery stitch. Palestinian cross-stitch is a pixel grid: every stitch is a pixel, and every pixel on an LED screen is a stitch.
Proposed slogans for the edition
Proposed typefaces: Alexandria for headings and IBM Plex Sans Arabic for text. An initial direction; the final logo and brand guide are designed once the concept is approved.
Guest journey
Invitations, registration by the staircase, the lobby layout, the five booths, the interactive screen and the two robots
02 · Guest journey
The guest journey: seven connected stations
- 1
Invitation and registration
A Gala invitation and Sessions Day registration, with a QR code on WhatsApp
- 2
Arrival
Check-in in seconds to the right of the main door, and your name on the welcome screen
- 3
Welcome
A chat with ZUKA on the interactive screen, the sponsor screens and the two robots
- 4
Gala opening
Countdown, reveal and a bird flying through the hall, then a live dialogue between ZUKA and the MC
- 5
Speeches and dinner
Speeches between short films, thanks to the sponsors, then dinner
- 6
Sessions Day
Four sessions and “Ask ZUKA”, the exhibition and the Expotech Passport
- 7
After the event
Your photos on WhatsApp, and sponsor reports within 72 hours
02 · Guest journey
Before the event: pre-registration and smart invitations
Sessions Day: open registration for everyone
- An Arabic and English registration page on the event website, built by ABA Technology.
- Clear categories: visitor, exhibitor, speaker, media.
- Instant confirmation on WhatsApp and email with a personal QR code, and an animated welcome message from ZUKA.
- A reminder the day before, and on the morning of the event: the agenda and the lobby map.
Gala Night: personal invitations for 400 guests
- An animated digital invitation in the edition's identity for Gala guests, and a premium printed version for VIP guests.
- Confirming attendance adds the table number to the guest's code automatically, and registers them for the Sessions Day if they wish.
- A live dashboard for PITA: registrations in real time by category and sector.
Data is used for the event only, with each registrant's explicit consent, and is deleted after a set period.
02 · Guest journey
Arrival: check-in in seconds, and a welcome by name
The guest scans their code, the badge prints in seconds, and their name appears in Arabic calligraphy on the welcome screen with ZUKA. The system runs on a local server, so check-in never stops if the internet drops.
- 1
Scan your code
At the self check-in kiosks
- 2
Print your badge
In your category's colour, with your Gala table number
- 3
ZUKA welcomes you
Your name in Arabic calligraphy on the 5 × 4 m welcome screen
- 4
Go to your table
Along the red carpet from the staircase to the main door
Dedicated lanes
A fast lane for VIP guests with ready badges and escorts to their lounge, and a desk for speakers and media.
Two service desks
For on-the-spot registration and special cases, with a welcome team guiding guests.
Works offline
The system runs on a local server on site and syncs the data later.
Estimated check-in capacity
700–900
guests per hour
02 · Guest journey · Gala Night
Venue and screen layout
The Yabus Hall is one hall: the stage and the digital podium sit in front of a full screen façade, and the two side walls carry six 5 × 4 m screens. Two doors lead from the lobby into Yabus: the main door to the south, with the red carpet from the spiral staircase, and the second to the north.
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Yabus Hall
Lobby
Lifts
- 1Stage 15 × 4.5 m clad in aluminium composite, and the digital podium
- 2Full 27 m LED façade and two crew passages
- 340 round tables for 400 guests, and a centre aisle to the stage
- 4Control desk and media server
- 5Registration right of the main door: 5 × 4 m welcome screen
- 6Sponsors: 5 LED screens 3 × 2 m on premium floors
- 7Robot zone, with 10 hospitality stools around it and in front of the booths
- 8VIP lounge · Bab al-Sahira
- 9Speakers' room · Bab al-Maghariba
- 10Interactive screen 3 × 2 m: talk to ZUKA
- 11Coffee corner, and the passage to the lifts
- 12Side screens: 6 screens 5 × 4 m
Schematic plan; the final layout is set on the hotel's AutoCAD drawing.
02 · Guest journey
The lobby: sponsor booths as LED screens
The five sponsor booths are LED screens like the stage screens, each 3 × 2 m on a premium floor with one metre between them, at the positions of the five-booth plan, and they stay for the Sessions Day.
| Item | Size | What it includes |
|---|---|---|
| Sponsor booths | 5 screens 3 × 2 m | One booth on the Yabus wall, three on the south wall and one on the east wall, with the sponsor's content in a shared template |
| Interactive screen | 3 × 2 m | ZUKA chats with guests and takes their photos, to the left of the main door, carrying a sponsor's name |
| Member companies and startups | On the screens | A loop introducing the companies on the wayfinding and side screens, with a QR code for each company |
| Hospitality stools | 10 × (0.5 × 0.5 × 1 m) | Closed on all four sides in the edition's identity, around the robot and in front of the booths |
Expotech Passport
A QR code at every booth; visitors collect stamps, the leaderboard appears on the welcome screen, and prizes are announced at the close of the Sessions Day.
Lead scanning for exhibitors
Exhibitors scan a visitor's badge to get their details with consent, plus a follow-up message drafted by AI.
Easy flow
A clear path in front of both Yabus doors and along the carpet, nothing in the lift lobby, and the coffee corner at the north end.
02 · Guest journey
Two robots moving among the guests
Two robots accompany guests from the lobby into the hall: ABA's four-legged robot dog, and a humanoid robot secured for the event. They move on set routes, each with an ABA operator.
ABA equipment
The robot dog
- It roams the 4 × 4 m robot zone in the middle of the lobby, with a short movement show every 30 minutes.
- Before the opening it leads guests down the centre aisle toward the stage, and stands at the stage front at the reveal.
- At the close it leads guests to the main door, and on the Sessions Day it joins the VIP tour.
Secured for the event
The humanoid robot
- It stands by the interactive screen, greeting guests, waving to them and posing for photos.
- It walks into the hall with the guests along the centre aisle, and presents ZUKA with a gesture at the reveal.
- It bids guests farewell at the main door at the end of the night.
Set routes
Both robots move on pre-mapped routes away from the service path, at a calm walking pace, and never take stairs.
One operator per robot
An ABA operator accompanies each robot with a controller and an instant stop button, and pauses it when the space gets crowded.
Optional side experience
AI portrait
A portrait of the visitor with the two robots in the Expotech identity style, sent to them on WhatsApp.
02 · Guest journey · initial 3D visualization
The lobby as guests will see it
A 3D visualization of the lobby following the five-booth plan. Click any image to view it full size.
Registration
Registration as guests see it
Registration right of the main door
Registration desks and welcome screen
Registration and the red carpetInteractive screen and sponsor booths
Interactive screen: talk to ZUKA
Booths around the robot
B07 next to the interactive screen
Booth B11
Booth B12
Booth B13
B09 on the east wallGeneral views
Gala Night
The full façade, the six side screens, ZUKA's bird flying through the hall, the opening, live ZUKA, the dinner and the night's programme
03 · Gala Night · Yabus Hall
A full façade of screens: 27 m from wall to wall
Behind the screens, a 1.2 m passage reaches the service doors, so the crew and speakers come in without crossing the guests. The façade covers 77 m², of which 59.5 m² are ABA's own screens and 17.5 m² are rented.
Ceiling 4.45 m
Crew path
Crew path
45 cm clearance
5 × 3.5 m
12 × 3.5 m
5 × 3.5 m
LED · 77 m²
Drapes, 1.5 m crew gaps
Clad stage · 50 cm
One 27 m façade
A 12 × 3.5 m centre screen and two 5 × 3.5 m side screens: one wide scene at the opening, then speeches and image magnification.
Two crew passages
Two 1.5 m openings with split black drapes, and a 1.2 m passage behind the screens that reaches the service doors.
The stage
15 × 4.5 m, 50 cm high, clad in aluminium composite, with two front steps and a digital podium with a screen front.
Safely under the ceiling
The screens run from 0.5 to 4 m above the floor, leaving 45 cm for ventilation and maintenance.
03 · Gala Night · Yabus Hall
Screen map
253 m² of LED: the Yabus façade (77 m²) and its six side screens (120 m²), plus the lobby screens (56 m²).
| Screen | Size | Location | Content | Source |
|---|---|---|---|---|
| Centre screen | 12 × 3.5 m (42 m²) | Yabus, behind the stage | ZUKA, speeches, films | ABA |
| Façade side screens | 5 × 3.5 m ×2 (35 m²) | Yabus, both ends of the façade | Image magnification and translation, extending the scene | ABA + rental |
| Side screens | 6 × (5 × 4 m) = 120 m² | Both sides of Yabus | The reveal, image magnification, dinner | Rental |
| Welcome screen | 5 × 4 m (20 m²) | Right of the main door | ZUKA's welcome by name, the Passport | ABA |
| Interactive screen | 3 × 2 m (6 m²) | Left of the Yabus door | Chats with ZUKA, guest photos | Rental |
| Wayfinding screens | 4 portrait 55–65 inch | Entrance, Yabus doors, the two small halls | Now and next, map, WhatsApp code | Supplementary |
| Sponsor screens | 5 × (3 × 2 m) = 30 m² | Lobby walls | Sponsor content in a shared template | Supplementary |
| Speaker monitors | 2 × 55 inch and a timer | Stage floor | Next speech and time remaining | Supplementary |
03 · Gala Night · Yabus Hall
ZUKA's arrival: the whole hall becomes one screen
Six 5 × 4 m screens on the two side walls, three on each side, all linked to the façade on one timeline.
- 1
The first pulse 0–4 s
The hall goes dark, stitches flicker on the side screens nearest the doors, and the sound starts from the back.
- 2
ZUKA's bird crosses the screens 4–9 s
It flies along the six side screens from the doors toward the stage, jumping between them across the wall, with stitches lighting up behind it, so the whole hall turns to face the façade.
- 3
ZUKA forms on the façade 9–26 s
One flash across every screen, then she flies across the 27 m and writes her name, and the hall settles on its identity.
- 4
9 screens, one rhythm All night
One media server with timecode feeds the three façade screens and the six side screens as one screen, with a backup server.
After the reveal, the side screens work all night: image magnification for the speeches, the gala films, sponsor thanks and the dinner atmosphere.
Façade · 27 m
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03 · Gala Night · Yabus Hall
ZUKA flies through the whole hall
Four moving projection heads hung above the tables bring ZUKA's bird off the screens and into the hall: it crosses the ceiling over the guests' heads, lands on the tables and climbs the walls between the screens before returning to them, at set moments in the programme and in sync with the screens and the sound.
- 1
Opening 17:00
The bird crosses the side screens from the doors toward the stage, jumping between them across the wall, and ZUKA forms on the façade.
- 2
After the reveal 17:03
It leaves the façade and flies over the guests' heads on the ceiling, then lands on the tables, shedding stitches behind it.
- 3
ZUKA's segment and dinner 17:40–18:55
A full lap of the hall before ZUKA's segment, then a short flight every fifteen minutes to visit the tables.
- 4
Close 18:55
It climbs above the main door and leads the guests out, while the two robots bid them farewell.
And on the Sessions Day: one flight at the opening of the day, and another announcing the “Ask ZUKA” session.
Façade · 27 m
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Projection head ×4
Main door
4 moving projection heads
A high-brightness laser projector on a moving head, aiming the bird at any surface: the ceiling, the walls, the tables and the aisle.
A 3D map of the hall
A 3D scan of the Yabus Hall on the set-up day, so the bird keeps its correct shape on every surface it crosses.
One timeline
Driven by the same media server as the screens and the sound, so the bird moves from the LED screens to projection and back without a break.
Safety
Programmed no-go zones keep the light off faces and the stage, an instant stop button sits with the operator, and the rigging points are approved by the hotel's engineer.
The bird in the hall, in 3D
03 · Gala Night · initial 3D visualization
Gala Night in 3D
A 46-second walkthrough from the spiral staircase in the lobby, past registration, the sponsor screens, the interactive screen and the two robots, into Yabus: ZUKA's bird crosses the screens and flies over the tables, and moving lights sweep the hall at the reveal.
The stage from three sides
The hall from every side
From the entrance
From the stage
From the north side
From the south side
South-east corner
North-west cornerThe floor from above
Top view of the whole floor
Gala Night from above
Yabus from above the entrance
The lobby from above the liftsScreen modes through the night and the day
03 · Gala Night · Yabus Hall
The opening: five minutes that announce the comeback
- Before the start
One Word: guests scan a QR code and write a word about the future of technology in Palestine, and the words float across the façade after a human check.
- 00:00
Blackout: the hall goes dark, and a single pulse of light crosses every screen in the hall.
- 00:20
The comeback film: from 2022 to 2027, AI-generated 3D motion (2 minutes 40 seconds).
- 03:00
The countdown: from ten to one in ZUKA's voice, with numbers made of light stitches on every screen.
- 03:11
ZUKA arrives: her bird crosses the side screens from the doors toward the façade, ZUKA forms and writes her name, then the bird flies by projection over the guests' heads, and moving lights sweep the hall.
- 03:32
Live dialogue: ZUKA talks with the MC and answers two questions from the audience live.
- 04:30
The announcement: ZUKA declares Expotech 2027 open on behalf of PITA, and the MC continues with the official speeches.
The countdown and the reveal are pre-recorded and the dialogue is live; every moment has a recorded backup that plays at the press of a button.
03 · Gala Night · a ready-to-show prototype
The opening film: a simulation of ZUKA's moment
The film simulates the full opening moment as it will look in the hall, and runs one minute and six seconds. In this version ZUKA's words appear as on-screen text; her voice is added in the final version.
- 1
The countdown Pre-recorded
From ten to one in ZUKA's voice, with numbers made of light stitches.
- 2
The reveal Pre-recorded
Stitches gather, ZUKA forms, flies and writes her name.
- 3
Dialogue and announcement Live
She talks with the MC and the audience, then declares Expotech 2027 open on behalf of PITA.
- 4
The backup Ready
The full film in ZUKA's voice, played at the press of a button if the live dialogue fails.
The 3D reveal film · 26 seconds
The moment ZUKA forms from stitches of light and flies until she writes her name: the scene the façade and the side screens share at the reveal.
03 · Gala Night · developed by ABA Technology
ZUKA live: how she talks with the hall
ZUKA is not only a recorded film; she is a real AI built by ABA Technology, the team that builds Arabic AI assistants today for institutions such as Bank of Palestine.
- 1
She listens
The MC's and the audience microphones.
- 2
She understands
Arabic speech-to-text, tested on the Palestinian dialect.
- 3
She thinks
A language model with ZUKA's personality and knowledge of the event, within clear limits.
- 4
She speaks
A female Arabic voice designed for her.
- 5
She appears
The bird and the stitches move with her voice on every screen.
At the Gala opening
After the reveal she talks with the MC, answers two questions from the audience, then declares the event open.
The “Ask ZUKA” session
Half an hour on the Sessions Day: audience questions by voice and by QR code, then ABA Technology explains how it built her.
Safety first
Event knowledge only, questions screened before they reach her, an operator following every sentence, and a button that brings back recorded answers instantly.
Target response time under two seconds, on a separate production network with a backup line, and at least two rehearsals with the MC.
03 · Gala Night · Yabus Hall
AI-generated 3D motion
The models generate the images, scenes and motion, and ABA's team directs them with a designer's eye. Sponsor logos are animated from their original files and never regenerated.
- 1
The story
A visual script approved by the PITA team
- 2
Generation
Images and scenes with Veo, Kling and Runway
- 3
3D
Building, animating and lighting ZUKA
- 4
Direction
Compositing, with Arabic lettering set by designers, not by the machine
- 5
Delivery
A version tuned for each screen, approved a week before the event
Where the motion appears
03 · Gala Night · Yabus Hall
VIP guests: a planned route from arrival to the stage
- 1
Arrival
From the car park or the hotel lobby to the event lobby, escorted by the protocol team.
- 2
Fast lane
A ready badge at check-in, no waiting.
- 3
ZUKA's welcome
The patron's name on the welcome screen: the first photo of the night.
- 4
VIP lounge
A reception at Bab al-Sahira before the ceremony.
- 5
Front tables
Entering Yabus minutes before the blackout.
- 6
The tour
Ribbon cutting and a short tour of the sponsor booths, with a stop at the interactive screen and the two robots.
The route is coordinated with protocol and the security team accompanying the patron.
03 · Gala Night · Yabus Hall
Dinner: the second hour of the evening
- A gentle change after the formal part: the screens move to an evening atmosphere in the edition's identity, and service starts at once.
- Table service with a set menu agreed in advance with the hotel kitchen, comfortably within seventy minutes.
- Sponsor thanks with an animated loop for each sponsor, repeating quietly on the side screens.
- ZUKA's bird visits the tables in a short flight every fifteen minutes.
- The interactive screen in the lobby stays open for anyone who wants to chat with ZUKA and take a photo with her.
- Warm lighting and soft music, with short segments that leave room for networking.
Dinner and networking
70
minutes between 5:45 and 6:55, then a short close: ZUKA bids the guests farewell and invites them to the Sessions Day, and a group photo.
Dinner atmosphere
03 · Gala Night · Yabus Hall
Gala Night programme
A proposed programme between 5 and 7 pm with dinner included; the number of speeches and the speakers' names will be confirmed with PITA.
| Time | Segment | Venue |
|---|---|---|
| 16:00–17:00 | Reception and check-in, the interactive screen with ZUKA and the humanoid robot, and robot dog shows | Lobby |
| 16:30–16:50 | VIP reception, then the ribbon cutting and a short tour of the booths | Bab al-Sahira and the lobby |
| 16:50–17:00 | Doors open and guests take their seats, “One Word” via QR code, and two short flights of ZUKA's bird | Yabus |
| 17:00–17:10 | The opening: the comeback film, the reveal and ZUKA's flight through the hall, ZUKA's dialogue, and the launch announcement | Yabus |
| 17:10–17:35 | Official speeches between short films: PITA, the patron and the main sponsor | Yabus |
| 17:35–17:40 | The sponsors' film, with an animated thank-you loop for each sponsor | Yabus |
| 17:40–17:45 | ZUKA's segment: her bird circles the hall, then she invites the guests to the Sessions Day and the “Ask ZUKA” session | Yabus |
| 17:45–18:55 | Dinner and networking: an evening atmosphere on the screens, soft music, and a short flight of the bird every fifteen minutes | Yabus |
| 18:55–19:00 | Close: ZUKA bids the guests farewell, her bird and the two robots lead them to the door, and a group photo | Yabus |
Sessions Day
The same hall in cabaret layout, four sessions, the “Ask ZUKA” session and the day's programme
04 · Sessions Day
Sessions Day: the same hall, with the screen serving the discussion
After the gala, the dinner settings are cleared overnight and the chairs are set cabaret style, seven per table, for 280 seats, with back rows added if registrations exceed that.
and live translation
and live translation
Speaker cards
An animated card for each speaker before they come on, in the edition's identity.
Questions and translation
Audience questions via QR code screened by a moderator, and optional machine translation, on the two side screens.
The back rows
The six side screens repeat the presentation and the image magnification for the whole hall.
A steady rhythm
45 minutes per session, a break after every two sessions, and two speaker monitors with a timer.
The Sessions Day in Yabus
04 · Sessions Day
Sessions Day programme
A proposed programme; timings will be confirmed with PITA once the date and the number of sessions are set.
| Time | Segment | Venue |
|---|---|---|
| 08:30–09:30 | Check-in and the exhibition opening, with the welcome screen: “Good morning…” | Lobby |
| 09:30–09:45 | Opening of the day: the “Launch Night in 90 Seconds” film, a flight of ZUKA's bird, and ZUKA presents the programme | Yabus |
| 09:45–10:30 | Session one | Yabus |
| 10:30–11:15 | Session two | Yabus |
| 11:15–11:45 | Coffee break in the exhibition, and robot shows | Lobby |
| 11:45–12:30 | Session three | Yabus |
| 12:30–13:30 | Lunch and networking | Lobby |
| 13:30–14:00 | The “Ask ZUKA” session: live audience questions, and how ABA Technology built her | Yabus |
| 14:00–14:45 | Session four | Yabus |
| 14:45–15:15 | Close: the “Expotech Passport” prizes and the “Expotech in 90 Seconds” film | Yabus |
| 15:15–16:30 | Exhibition and business meetings | Lobby |
After the event and operations
After the event, operations, add-ons and why ABA
05 · After the event and operations
After the event: the value lasts 72 hours
After each day
Thanks and photos
A thank-you message on WhatsApp and a link to an album where guests upload a selfie to receive their photos, linked with the photography plan.
Within 24 hours
Guest feedback
A short survey on WhatsApp, and the “Expotech in 90 Seconds” film from the night and the day.
Within 72 hours
Sponsor reports
A report for each sponsor: booth visits from the “Expotech Passport”, the leads they scanned, session attendance and visitor feedback, written by AI in clear language.
05 · After the event and operations
Operations and logistics
A full set-up day, an overnight changeover between the gala and the sessions, and a fallback plan for every live element.
Set-up day
Three days: one for installation and the technical rehearsal, then the Gala Night, then the Sessions Day, with the changeover to the sessions layout overnight after 7 pm. Equipment comes in through the hall's storeroom, not through the lobby.
Projection heads and robots
Four rigging points above the tables approved by the hotel's engineer, a 3D scan of the hall on the set-up day, and a charging and storage corner for the robots backstage.
Power
A dedicated three-phase supply for the screens (about 110–140 kW peak for 253 m²), separate from sound and lighting, about 6 kW for the projection heads, and a backup generator for critical systems.
Connectivity
Temporary high-density Wi-Fi, a separate production network, and a backup line over mobile networks; check-in works offline.
Catering
The gala dinner with table service, and coffee and lunch on the Sessions Day, coordinated with the hotel kitchen.
Safety and backups
Clear exits, covered cables, flame-retardant fabrics, a backup media server, and a recorded version of every interactive segment.
05 · After the event and operations
Base plan and add-ons
A plan that scales with the budget; every add-on can carry a sponsor's name.
In the base plan
- The new identity and live ZUKA
- Smart check-in and the welcome screen
- 3D opening motion
- A full LED façade and six side screens
- ZUKA's bird by moving projection in the hall
- Sponsor screens and the interactive screen
- The two moving robots
- Expotech Passport and sponsor reports
Optional add-ons
- Live machine translation on the screens
- AI portrait station
- An “Ask ZUKA” WhatsApp assistant
- A voice welcome by each guest's name
- Multi-camera live stream
- Business meetings with smart matching
These match existing sponsorship slots on the Expotech website: “e-registration sponsor”, “technology sponsor” and “creativity and innovation sponsor”.
05 · After the event and operations
Why ABA?
80
m² of LED screens we own: 60 flat and 20 curved
100
m² of stage decks we own
3
exhibitions in one day with our own equipment, around 36 booths each
100%
of the stage, the centre screen and the furniture is our own equipment, not rented
- Direct experience: our team helped organise Expotech 2022 at the same Millennium Hotel.
- PLEX 2026: an end-to-end partner in sponsorship, planning, promotion and delivery.
- Palestine XI 2026: the 3D model of the exhibition, and transport for 90 participants across three hotels.
- ABA Technology: Arabic AI assistants, including the bilingual customer service assistant for Bank of Palestine.
- With PITA: a member of the association, and we ran its awareness campaign on digital services for municipalities (2025).
05 · After the event and operations
From approval to Gala Night
- 1
Approval
Proposal meeting and concept approval · November
- 2
Identity and ZUKA
Logo, character and brand guide · two weeks
- 3
Launch
Registration page, invitations and sponsor packages · December
- 4
Production
Motion, booths and content, programming ZUKA's flight, rehearsing ZUKA with the MC, and content lock a week before the event
- 5
Set-up
A full day at the Millennium: installation, a 3D scan of the hall and the technical rehearsal
- 6
Gala and Sessions Day
January 2027
Back, Smarter
Expotech 2027 · Event management plan
Thank you; we look forward to discussing the proposal with you.
- ABA Agency
- aba.ps
- Phone: 02-2964455
- Mobile: 059-420-6631